About Seido Co., Ltd.

Seido Co., Ltd. (株式会社 星道) is a Japanese company specializing in the retail of Japanese martial arts equipment, selling within Japan and exporting to the rest of the world. Our facilities are located in Tokyo and we – the Seido staff members – are all living here as well, practicing martial arts and every one of us speaks at least three languages, ensuring an optimum flow of communication with our clients, regardless of their discipline or origin.

Company Information

  • Address: 351-0101 Saitama-ken, Wako-shi, Shirako 2-27-51
    > Find us on Google map
  • Access: Tobu Tojo Line (Narimasu) or Fukutoshin Line (Chikatetsu Narimasu)
    > The Fukutoshin Line is a direct train from the Aikikai Hombu Dojo (Direction: Wakoshi – approx. 20 min)
    (Please note that we can only accept any purchase on site prior appointment
    and that we can only accept payment in cash.)
  • TEL&FAX: 048-437-1740
  • E-MAIL: info@seidoshop.com
  • URL: www.seidoshop.com
  • Official trademark registration: 557057 (Japanese patent office).
  • Support online: Monday to Saturday, 10 am to 8 pm (japan time)
  • Office: Monday to Friday : 10 am to 6 pm. / Saturday : 9 am to 1 pm.
  • Shop manager: Jordy Delage


Created in February 2010, the company was initially dedicated to export via the BudoExport shop. Seido Co., ltd. was restructured in April 2012 in order to promote the diffusion of our products domestically in Japan, as well as internationally through its eponymous brand. Seido now gathers BudoExport France as official distributor of the Seido brand as well as many Japanese well renown brands (Mitsuboshi, Minosaka, KuSakura…). Seido Co., Ltd. also operates SeidoShop.jp (Japanese) and SeidoShop.com (English) for the distribution of Seido Aikido equipment in Japan and abroad.

Seido is a brand that provides exclusive textile products such as Dogi, Hakama, and Obi which are adapted according to each type of customer. While Seido Co., Ltd. also sells equipment for Judo, Kendo, Iaido, and Kyudo through the BudoExport brands, Seidoshop sites only offer Aikido gear. If you are interested in these products, you can contact us for more information.

In 2015, Seido Co., Ltd has shipped over 10,000 packages all over the five continents with two main objectives in mind: to deliver high quality equipment, along with a perfect service. We responded to 95% of inquiries in less than 24 h, most of them only a few hours after reception. With less than 1% errors and 90% of orders shipped on schedule, Seido belongs to the very much sought after top 10% of on-line shops for their reliability. Keeping with the Japanese tradition of perfect services, we will make our utmost efforts in order to keep and raise that standard.